Sunday, December 5, 2004

A Miracle Drug for an Advertising Generated Condition?

Could this be an example of a drug company advertising a miracle drug to be used for a condition which the advertising itself generates by its advertising to normal adults? Maybe. If you didn't watch CBS 60 Minutes tonight, here is the link to the full text and an introductory excerpt is copied below. ..Maurice.



(CBS) The use of drugs to treat children who are disruptive or inattentive in school -- children with attention deficit disorder (ADD) -- has been highly controversial for decades.



The assumption was that with treatment, kids with ADD outgrew the condition. But as Correspondent Morley Safer reports, the disorder isn't just for kids any more.



Adult ADD has created a whole new market for the drug industry, which claims that 8 million American adults now have this mental illness.



And at least one drug maker claims that a simple six-question quiz can give a strong indication whether an adult has ADD or not. Are you impulsive, restless, indecisive? Adult ADD is quickly becoming the disease du jour.

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